This is how Neko Flies describe themselves on their website:
Ever wonder what cats dream of?Creepy, crawly bugs, flying insects, furry rodents…eww, everything we dislike and fear! We like cute, cuddly, high tech, you get the picture. Award winning neko flies are designed to appeal to cats natural hunting instincts with realistic looks and movements of the critters that cats dream of inspiring them to run, stalk, chase, swat, jump, pounce…inspiring them to be more active…with you. See all products.
An active cat is a healthy cat. Inspire your cat to be more active...get neko flies. It's swat cats love!